• QRATT Scribes

Are you going about branding the right way?

Updated: Apr 5, 2021

Business dictionary defines branding as the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.

So, Are you going about branding the right way? Well, the first thing you need to know is that a brand is NOT just a logo! A brand is so much more than that.

A brand is all about "promise". Your brand promise is that special mixture of benefits you offer that are why your customers come to your brand for a particular product or service versus your competitors.

But, as with any promise, there comes responsibility. Responsibility to deliver what you say you will in terms of benefits to your customers consistently, every time. Consumers are very discerning these days and have high expectations; so you need to deliver. Don’t deceive yourself into thinking they’ll just come back, be deliberate about your expectations.

To learn a few things about increasing your brand visibility, send us an email via DM@QRATT.NG

Your Takeaway:

1) Be consistent.

2) Don't confuse your audience with mixed messages.

3) Simplify your range.

4) Be more customer oriented.

5) Move with the industry trend.

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